DIGITAL MARKETING PORTFOLIO

Anushka
Ajmera — Marketing & Brand Strategy Portfolio

I studied how people think, and I use it to help brands connect.

Brand strategy | Account management | Client servicing

SEE MY WORK

Class of 2026 · Emory University

Anushka tossing her graduation cap in front of an Emory University banner

Anushka sitting on the Emory University wall in her graduation gown

Class of 2026

About

Hi, I'm Anushka! I like the messy early part of brand work: figuring out what a brand should say, who it's for, and why anyone should care. I've done that work through internships, capstone projects, and initiatives I started myself. The psychology half of my degree is why the people part comes naturally.

In this continuously evolving era of AI, I'm working to be a generalist: someone who uses AI to move faster across every domain she touches, automating the workflows that used to eat a day so the thinking gets the time instead. When the tool I need doesn't exist yet, I build it: a scoring model for evaluating Instagram posts, a free tool that advises me on my fitness goals, a tracker for my own job search, creative mockups I'd otherwise be waiting on a professional designer for.

Outside of work, you'll find me traveling, painting, journaling, or spending time in nature.

I'm looking for account or brand strategy work at a place where I get to ask why before I'm asked to execute.

I love work that combines creativity, strategy, and people.

Experience

Where I've been putting it to work.

Seven roles across agencies, brands, and my own initiatives. Here's how I contributed to each one.

Croud
Account Strategy and Planning Intern
Atlanta, GA
May 2025 – Aug 2025
Sat in on five client accounts and turned their performance numbers into recommendations the team could act on.
Bloomingdale's
Marketing and Consulting Project
Atlanta, GA
Jan 2025 – May 2025
Interviewed Atlanta shoppers in person and turned what they said into recommendations for repositioning the store.
Ready For Social
Monetizing Innovation Project
Atlanta, GA
Aug 2024 – Dec 2024
Built the case for how a social platform could turn its audience into revenue.
Matterfox
Brand Strategy Intern
Mumbai, India
Jun 2024 – Aug 2024
Worked on positioning for six lifestyle brands, both new launches and relaunches that hadn't landed the first time.
4Point Music
Social Media Marketing Intern
Atlanta, GA
May 2024 – Aug 2024
Ran paid social for artist releases and got tracks in front of the listeners most likely to stay.
Stepping Stone Academy Foundation
Social Media Volunteer
Atlanta, GA (Remote)
May 2025 – Aug 2025
Ran the social presence for a nonprofit and grew it from 0 to 500+ followers.
Unire
Founder
Mumbai, India
Aug 2021 – Aug 2023
Built a volunteering platform from scratch and got 200+ people to actually show up.

Skills & platforms

My toolkit

Skills

Strategy

Market research
Positioning
Storytelling

Execution

Account management
Client servicing
Performance reporting

Creativity

Creative mockups
Copywriting
Campaign ideation

AI

Prompt engineering
Automated workflows
Vibe coding
Gen AI tools

Work · Client projects

Client projects.

Spent two semesters working on real client projects, helping each one solve a piece of their business problem.

1 / 8

Bloomingdale's

Market research and customer interviews behind three strategic recommendations for the Atlanta store.

The problem

Foot traffic was down and younger shoppers were going elsewhere. Bloomingdale's wasn't connecting with Atlanta shoppers the way it needed to, and nobody knew what would actually pull them back through the doors.

What I did

I ran market research and sat down for in-person customer interviews to hear how people really talk about shopping here. Then I pulled the patterns together and built the story out of what they told us, not what we assumed.

What happened

That work led to a recommendation to reposition the store around Southern hospitality, one of three strategic recommendations the team walked away with.

Listen first. The strategy writes itself after that.

Ready For Social monetization strategy slide 1

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1 / 8

Ready For Social

A monetization strategy for an AI social selling platform, built from its pricing and its competitors.

The problem

Ready For Social had a real product and a flat license price that didn't reflect how differently each type of customer actually used it. One price for everyone meant the company was capped on what it could earn from its best users.

What I did

I researched the market context and competitor set, looking at how similar platforms priced and where the industry was heading. That research became the base for our pricing recommendation, grounded in real data instead of guesswork.

What happened

We landed on a tiered subscription model with flexible pricing and bundled add-ons, designed to grow with the product.

Charge for the value, not the feature.

Work · Marketing strategy

Marketing strategy.

The Weather Channel

A brand repositioning strategy for The Weather Channel on Instagram, moving the account from a storm-day informer to a daily companion Gen Z actually checks in with.

Síoraí

Brand narrative work for Matterfox client Síoraí, a premium everyday essentials label, building the story that carries it from product to identity.

Amazon Ads

A full-funnel media strategy for Cuisinart's air fryer launch on Amazon, pairing Twitch video ads for awareness with Amazon Sponsored Ads to drive conversion.

Work · Social media